an image from project (developer works on their computer) - full video available via the link

content:

Video Game / Software Promotion

Service provided: Physical Production Management
Budget Range: $20K–$80K

Black and white logo with a pill capsule shape divided into two halves, black on the left and white on the right.

The Client

Niantic Labs, San Francisco: creators of mobile games such as Pokémon GO + Ingress, and in collaboration with Monster Hunters Wilds.

Completed projects have been premiered at events like Comic Con.

Services Delivered

Our team handled all production logistics, including:

  • Line Producing (budget/permits/insurance)

  • Unit Production Management (crew/gear/crafty)

  • Crew Sourcing (teams of 12-20 per shoot)

  • Casting Support (3–12 talent per project, via trusted agencies + Backstage West)

  • Department Coordination: Production (including Craft Services), Glam (Wardrobe Styling, Hair & Makeup) Camera Crew + G&E (Grip & Electric), Art Department (Props & Set Styling), Drone Operations & Compliance, On-Set VFX/GFX & Lighting Board Operations

  • Delivery: Final footage + assets delivered on hard drives/handover to client’s post-production team

A black background featuring a white capsule-shaped pill with a line dividing it into two parts.

Project Scope

Geniuspills Media provided full-service physical production support for client’s promotional campaigns, including:

  • Budget Creation & Management

  • Team Onboarding & Payroll

  • Locations & Permitting

Locations

Geniuspills Media: Rx-strength entertainment

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Geniuspills Media: Rx-strength entertainment 𓋰

Behind-the-scenes

A cartoon character with a smiling face, sunglasses, and a baseball cap, standing with arms crossed in front of a cityscape background.
A person typing on a light blue laptop outdoors on a concrete ledge. Next to the laptop, there is a white coffee cup with the word 'BEEZOO' printed on it. In the background, there is a parking lot with a white van and trees.
Location Scouting: Director
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A woman with braids, wearing a purple cap and green jacket, watering a large potted plant in an indoor space with wooden flooring and ceiling beams.
Two women smiling and laughing outdoors, one holding a walkie-talkie, in a park-like setting with trees and a building in the background.
Living room with a dark gray sofa, coffee table, and armchair, decorated with plants, books, framed pictures, and a window with wooden shutters.
Group photo of 20 people standing and sitting in a room with wooden floors and large windows, smiling and posing for the camera.
People gathered in a living room, engaged in conversation, with two women standing and three men sitting on a sofa and armchairs. The room has large windows with blinds and decorative lighting on the wall.

“Every time I start a new project, my first thought is bringing Geniuspills on board. They take so much off my plate and create a calm, fun energy on set that helps me stay clear-headed and creative. Somehow, everything from locations and talent to crew just falls into place with them. It’s a collaboration I always look forward to!”

— CF, Project Director

See how it played out in the final visuals.

Silhouette of a woman with a vintage camera, looking to the side.

Multiple successful campaign launches with clean hand-off and scalable visual assets. Our work helped boost launch visibility and support global gaming events.

Woman outdoors in a park, smiling and wearing sunglasses, pink jacket, and a watch, with the word 'Play' overlayed, surrounded by trees and a cloudy sky.
A man sitting on a gray sofa outdoors in a park, surrounded by trees, with a wooden coffee table in front of him holding a laptop, a coffee mug, and various objects. There are pillows on the sofa and a tall lamp and potted plant behind him.

Want a crew that gets it done?

We specialize in building high-functioning teams quickly—blending trusted industry professionals with fresh, local talent for dynamic, on-brand visuals.