Case Study: Niantic Labs

Promotional Content Production
Budget Range: $20K–$80K

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The Client

Niantic Labs, San Francisco
Creators of mobile games such as Pokémon GO, Ingress, and Monster Hunters Wilds

Services Delivered

Our team handled all production logistics, including:

  • Line Producing + Unit Production Management

  • Crew Sourcing (10–20 crew members per shoot)

  • Casting Support (3–12 cast per project, via trusted agencies + Backstage West)

  • Wardrobe Styling, Hair & Makeup

  • Camera Crew + G&E (Grip & Electric)

  • Art Department & Set Styling

  • Drone Operations & Compliance

  • On-Set VFX/GFX & Lighting Board Ops

  • All footage + assets delivered on hard drives

  • Handover to Niantic’s post-production team

Project Scope

Geniuspills Media provided full-service physical production support for Niantic’s promotional campaigns, including:

  • Stock Photography & Video

  • Trailer Production

  • Product Launch Videos

  • Conference Announcement Media

Locations

Behind-the-scenes

See how it played out in the final visuals.

Multiple successful campaign launches with clean hand-off and scalable visual assets. Our work helped boost launch visibility and support global gaming events.

Want a crew that gets it done?

We specialize in building high-functioning teams quickly—blending trusted industry professionals with fresh, local talent for dynamic, on-brand visuals.